Hi! I’m Mary from Nice Guy Technology and Nice Guy Digital Media. I wanted to chat with you for a minute about a HUGE part of marketing that businesses often overlook. Local search directories. Sounds exciting right? It actually it is pretty interesting stuff. If it brings business through your doors it’s DEFINITELY interesting.
Last weekend we decided to go to see a movie. We had a general idea of what was on in theaters but we needed details. What’s playing where, at what time? Standard, 3D, IMAX? What kind of food does this theater have - concession stand, dine in? Is the theater clean? Do they have those cool reclining chairs?
A quick search on my phone lets me see nearby theaters and their reviews. In the span of a couple minutes we’d scanned several businesses locations, services offered AND what other people thought of the place through their reviews. Did any of that influence our decision? ABSOLUTELY! 100%
So what’s the point of my story? No matter what type of business you own, customers are looking for your services online. They’re checking out your listings on places like “Google My Business” and Yelp to see things like your hours of operation, your menu, your location, photos of your business and reviews left by previous customers!
If I’m in the car and searching for something like a store or restaurant, many times I’ll search right from my GPS app. I tend to use Apple Maps which pulls its search information directly from Yelp. I can find a general list of restaurants nearby or I can focus on something specific like Vegetarian.
Remember in the first Jurassic Park when they discover that the dinosaurs are somehow reproducing even though they’re all females? How did that happen anyway?It’s much the same with the internet. The local directories will find information to place on your business listing. Sometimes they get it right and sometimes not so much. The only way to ensure that your business info is correct, up to date and exactly what you want your customers to see is to claim your listings and manage them.
The good news is that you’re not in this alone! I’ve got a couple more videos coming your way to help walk you through claiming and updating your local search listings.
So here’s a mission, should you choose to accept it… hop on the internet and check some of your directory listings. You might be surprised what you find.
What does your business look like online? If you don't have time to check out all these local search listings individually (who does, right?), we would be happy to run a complimentary "local search audit" for your business and let you know which listings are in good shape and which ones could use some work.